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Biography Stephen Fritz

A veteran of the digital industry, Stephen has been there since the beginning shaping some of the world's largest brands and interactive agencies.

Stephen is currently the Managing Director, Digital Creativity for Sullivan and serves as a board member to the international non-profit institute Eurica Media Lab and on the Advisory Board of Liquor.com.

Most recently Stephen served as the Managing Director at Ultra16 leading the agency engagements such as Amex, NBCUniversal, The AdCouncil and Interior Design. Previously, he served as Creative Director at IconNicholson overseeing the creative vision and user-experience for the BT (British Telecom) Global Services international engagement.

Prior to IconNicholson, Stephen spent a decade as co-founder and Creative Director of Olive establishing it as one of the most respected and prestigious boutique interactive firms of its kind. Under the motto, "Get to the point", he guided the agency under a vision of clarity and efficiency in its methodology and work. Focused on erasing the division between branding and interactive disciplines, Stephen utilized the Internet to expand traditional branding from establishing a brand promise to delivering a brand promise. While at Olive, Stephen has worked with a diverse range of clients from MTV, Comedy Central, AMC, WE, Noggin, Crunch Fitness and Fresh Direct to Honeywell, Delloitte & Touch, SmartMoney and Pfizer.

In 1997, Stephen worked as Associate Creative Director at Siegel&Gale leading the creative team in the interactive department. He worked with clients such as Kodak, Toys R' Us, Merrill Lynch and Lucent on a diverse range of projects from web sites and E-Commerce to software interface and kiosk design.

Stephen began his career at Poppe Tyson Interactive as a Group Creative Director in 1995, joining them as their first creative and a member of the core team that built the firm into one of the fi rst fully integrated global agencies in the world. With no existing model to follow, Stephen helped define a structure and process for how an interactive agency worked. He worked on strategies and web sites for the first online efforts of clients such as Chase, T.Rowe Price, Merrill Lynch, Siemens, Valvoline, Lenscrafters, Toshiba, and the "Got Milk" campaign.

Stephen's work has won such industry awards as The One Show Merit, The One Show finalist, BDA Gold Medal Awards, New York Festival fi nalist, Macromedia's Shocked Site of the Week, Shocked Site of the Day, WEB AWARD For Excellence and The International Web Page Awards. His work has also appeared in many industry publications including The USA Today, Communication Arts, Create Online and Esquire. Stephen has been published in several books including DPI: The Best of Web Design, Idea Revolution, Identity Solutions: How to Create Effective Brands and The Reinterpretation Project.

A Graduate of The School of Visual Arts, he holds a B.F.A. in Communication Design and an A.A. in Liberal Arts from Marymount College, Palos Verdes. Stephen currently lives in New Jersey with his wife Kim and their daughter Katherine.